All work
Beauté & cosmétiques artisanaux
VEILLÉE — Quebec perfumery
Full identity and website redesign for a Montreal artisan perfumery — an online world as captivating as its creations.
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The challenge
VEILLÉE Parfums crafts signature fragrances inspired by Quebec — boreal forest, cedarwood, first frosts. Their generic old site failed to capture the sensory, artisan world of the brand.
The solution
We developed a full visual identity: earth/ivory/matte gold palette, editorial typography, conceptual photography. The Astro site loads in under a second and tells the story of each fragrance through immersive product pages.
Results
- 180% increase in conversion rate
- Load time < 0.8s
- Lighthouse score 98/100
LP Agency captured the essence of my brand from the very first call. The result exceeded my expectations.